Hi, we’re Fortune & Frame.

We design jewelry and accessories that hold fortunes, love notes-to-self and messages that tell the story of you.

Our story begins when designer Gretel Going got an insightful fortune, had nowhere to keep it, and stuck it on the fridge. When the fortune kept falling, an idea was born.

What started as a thoughtful way to keep and wear fortunes has since become everyday fashion and a way for people around the world to honor meaningful milestones along their personal journeys.

We invite you to join us in owning the moments that define you.

Our fortunes specifically speak to happiness as something you work hard for. not something you’re just born with.

All of our fortune-holding and fortune cookie pieces come with an original fortune, either personalized by you or written by us.

We’re constantly challenging ourselves to create new ways of holding fortunes and evolving jewelry’s role as a form of self-expression.

Our pieces recognize that people’s stories are fluid and ongoing.

What resonates with someone in one moment is not necessarily what they’ll be drawn to in the next.

We believe that the words people are compelled to hold onto are milestones and guideposts in their personal narratives.