Tips & Guides

Beyond Zodiac Jewelry and Star Sign Necklaces: The Perfect Jewelry and Message for Your Sign

Tips & Guides

What does your zodiac sign reveal about the jewelry you should wear to express yourself? And perhaps more importantly: What does it say about the messages that keep you going?

“Hey, what’s your sign?”

Zodiac signs are known for their mysterious ability to tell us about a person’s character. Some are synonymous with being bold and daring (hey, Aries!). Others go hand in hand with introversion and are known for being emotional (what’s up, Cancer?). And others are seen as being mercurial and secretive (we see you, Libra). 

I can’t tell you how many times I’ve told someone that I’m an Aquarius only to hear, “That explains so much.”

Whether you can’t tell a Capricorn from a Pisces, or you plan your schedule around your daily horoscope, chances are your sign has some interesting things to say about you. And if your zodiac sign plays a big part in your style choices, zodiac jewelry can seem like the ultimate form of self-expression. 

Our mission is to take self-expression a step further.  Consider coming on a journey with us beyond the classic star sign necklace or birthstone jewelry to share your deeper narrative. 

We have a piece of zodiac-inspired jewelry for each star sign and have curated the messages that you might want to wear inside, based on what it is you’re looking to express through more traditional zodiac jewelry. 

So, what’s the perfect piece of zodiac-inspired jewelry for you and what message should you wear based on your sign?

Aries: March 21 - April 19

Alternative Aries Zodiac Jewelry

A bold statement paired with a bold statement. Our Sphere Secret Ring is perfect for Aries.

You’re bold, courageous and optimistic and you enjoy being the leader of the pack, taking on as many leadership roles as possible. You’re not afraid of challenges and taking on new tasks and you’re constantly looking for new opportunities. You value honesty and enthusiasm and you aren’t afraid to try new things, despite what others think. 

Aries' Perfect Fortune:

“Do the thing that scares you the most.”
WHY?
Aries is the most ambitious of the zodiac signs. As an Aries you’re willing to take risks, even if you’re terrified the whole way through. You are tuned into the fact that high risk can lead to high reward, which motivates you to push forward.

The adrenaline rush that you experience in the process makes it all worth it. This message is a reminder to stay true to your zodiac roots and stare down your next challenge.

So, what's the perfect Aries zodiac jewelry alternative?
Consider a ring that quietly reinforces your bravery and ability to step out of your comfort zone.

_ZODIAC-Aries

Taurus: April 20 - May 20

You’re reliable, patient and practical. You appreciate relaxation and have a go-with-the-flow personality. It's inevitable that you’ll love music and romance, but your well-grounded personality prevents you from falling so uncontrollably in love that you can’t see straight, unlike some of your other zodiac sisters.

You aim to surround yourself with beauty in a unique and generous way: by proactively looking for the good qualities in every aspect of life and the people around you.That said, you’re not naive or easily swayed: you stick to your opinion--perhaps because you’ve taken your sweet time to arrive at it--and are often very stubborn.

Taurus's Perfect Message:
“Don’t be in a hurry in the short term for things you want to last in the long term.”
WHY?
Life moves fast. It seems like everyone is in such a hurry to grow up or get to their next stop. You, Taurus, have your values and goals set and plan to stick with them. But sometimes with everything happening around you, you might get caught up in the commotion. This is a quick reminder to stick to your true self and do your own thing.

So, what's the perfect Taurus zodiac jewelry alternative?
A capsule is a moment frozen in time, and you like to cherish the moments that impact you--or actively manifest future moments for yourself. Some people like to skip right to the good part (the same type of people who start at the last chapter of books), but not you, Taurus.

_ZODIAC-Taurus

Gemini: May 21 - June 20

You're gentle, curious and adaptable, Gemini. You're naturally social, interested in the world and looking to experience and try new things as much as possible. You want to take advantage of all that life has to offer.This makes you a fun sign to be around. Geminis are always willing to get along with anyone and do anything.

Gemini's Perfect Fortune:
“It’s time for a good ol’ fashioned adventure.”
WHY?
Spontaneous is your middle name, Gemini! You want to explore the world around you as much as possible, and love to venture on new journeys. You value the time you spend making memories with friends, which makes you a great traveling companion. Though you may be indecisive sometimes, one thing a Gemini will never hesitate to do is take a last-minute trip.

So, what's the perfect Gemini zodiac jewelry alternative?
You need a constant reminder that there will always be a new adventure to embark.

_ZODIAC-Gemini

Cancer: June 21 - July 22

Cancer Zodiac Necklace

You are imaginative, loyal and sympathetic. As a Cancer sign, you care deeply about your family and friends, constantly looking for a way to help them. You might be complicated, but you have the best intentions, leading with your heart and emotions.

Cancer's Perfect Fortune:

Shown Here: Cancer's horoscope: "Treat yourself as well as you treat others."

"Treat yourself as well as you treat others."

WHY?
Cancer, you're full of love, spreading it to all of your friends and family. You must remember to give some of that love and care to yourself as well. Prioritize your own happiness like you do the happiness of others. Think of this as a love letter to yourself, Cancer.

So, what's the perfect Cancer zodiac jewelry alternative?
A traditional zodiac necklace might not capture the fact that you’re the heart and soul of your family. This locket pays homage to your immense compassion and easily-sparked friendships with others. After all, you are the heart of your family and friends, and you truly care for those close to you.

_ZODIAC-Cancer

Leo: July 23 - August 22

Leo Zodiac Necklace

You are creative, cheerful and have a generous spirit--three traits that come together and make Leos natural born leaders. You’re naturally good-hearted and want the best for others. You look to collaborate with people who have similar opinions and beliefs as you. Although you can be a bit prideful at times, — don’t think we’re letting you off the hook for that, Leo —you fiercely defend who you are and the life you have created for yourself.

Leo’s Perfect Message:

Shown: Leo's horoscope: "Lead with love and kindness."

"Lead with love and kindness."
- Ashley Graham

WHY?
Leo, because you’re collaborative and are willing to pull those around you up with you, you naturally fall into the role of “leader,” both socially and professionally. You consider friends to be members of your family. You hold the relationships you’ve formed to the highest regard. You also tend to make decisions passionately, based on what your heart says, rather than what your head tells you. Wear this message as a way of recognizing that it’s not just chance you’re often in charge--and to remind you of the way you want to lead.

So, what's the perfect Leo zodiac jewelry alternative?
Your creativity is present in everything you do. This whimsical and cheerful locket emphasizes your ability to work well with others.

_ZODIAC-Leo

Virgo: August 23 - September 22

Virgo Zodiac Necklace

You’re hardworking, kind and analytical. Virgo, you are a perfectionist and an over-thinker at times. You pay close attention to little details and are extremely organized. You’re also goal-oriented and are never afraid to roll up your sleeves and do the work to get to where you dream to be. But you’re not just a worker bee: You have a deep sense of humanity, connecting fluidly with nature and the people you care about.

Virgo’s Perfect Fortune:

"Buckle up, and know it's going to be a tremendous amount of work, but embrace it.” - Tory Burch
WHY?
Never stand in the way of a Virgo trying to reach her goals. In true Virgo fashion, you know how much hard work goes into achieving the results you want. And you don’t shy away from it. To you, it’s a challenge. Taking the road less traveled isn’t scary; in fact, it’s your preferred route.<

So, what's the perfect Virgo zodiac jewelry alternative?
As an Earth sign, you’re one with nature and understand the meaning of working to get where you need to be. But las we mentioned, even though you share a dedicated work ethic with worker bees, you don’t simply take orders. You think through all the details for yourself and move forward deliberately.

_ZODIAC-Virgo

Libra: September 23 - October 22

Libra Zodiac Jewelry Fortune Cookie Locket

You're social, gracious and cooperative. Sometimes you’re seen as quirky and whenever you meet another Libra, it’s always a revelation when you discover your shared sign. “That explains so much!” 

As a Libra, you’re constantly looking for the perfect balance in relationships and in life. You have a strong, intellectual mind and live to share the things you learn with others.

Libra’s Perfect Fortune:

“Be slow to fall into friendship, but when you are in, continue firm and constant.” - Socrates
WHY?
Libras tend to be surrounded by a lot of people, but form the strongest bonds with a select few. You seek others who will push you out of your comfort zone, and as a Libra, you make it a priority to put these friends first. This message is a reminder to invest in the relationships you’ve committed to.

So, what's the perfect Libra zodiac jewelry alternative?
As a Libra, you understand that showing off your winning personality doesn’t require special effects and theatrics. You’re not flashy, but there’s an understated--and sometimes underestimated--strength in your grace and kindness. You appreciate the simpler things in life.

_ZODIAC-Libra

Scorpio: October 23 - November 21

Scorpio Zodiac Jewelry Fortune Cookie Necklace

They say that fortune favors the bold... You’re brave, passionate and resourceful. As a true Scorpio, you are fiercely determined and are always looking for the truth. You’re constantly surrounded by friends and you love to encourage others to be confident in themselves.

Scorpio’s Perfect Fortune:

Shown Here: Scorpio's Horoscope: "Bravery shows up in everyday life when people have the courage to live their truth, their vision and their dreams.” - Oprah Winfrey

"Bravery shows up in everyday life when people have the courage to live their truth, their vision and their dreams.”
- Oprah Winfrey

WHY?
Scorpios are fearless and value honesty. You understand that sometimes the only option is to be courageous. Being brave means different things to different people, and Scorpio signs have a seeming sixth sense for even the subtlest acts of courage by those around them. You believe that anyone can be or do whatever they want, as long as they lead with confidence and pride. And you encourage them to believe it too, by integrating this philosophy into your everyday life.

So, what's the perfect Scorpio zodiac jewelry alternative?
You aren’t afraid to stand out in a crowd; in fact, you prefer it. Scorpio signs are bold and we know that you’re never afraid to speak up.

_ZODIAC-Scorpio

Sagittarius: November 22 - December 21

Sagittarius Zodiac Jewelry: Turning Corners Locket

The Turning Corners Locket is all about embracing new beginnings like Sagittarius.


You're idealistic, energetic and a free spirit. As a Sagittarius, you are innately curious and often daydream about far-away places. No wonder you’re constantly aspire to travel. You have an open mind and strive to achieve your life’s goals, no matter how big or small.

Sagittarius’ Perfect Fortune:

"Travel light, live light, spread the light, be the light.” - Yogi Bhajan
WHY?
As a Sagittarius, you possess the purest of souls and you are quick to admire others that also spread kindness. Pair this with the fact that your passion for traveling is a constant driving force in your life, and you have the perfect Sagittarius scenario: traveling--whether near or far--to help others. You embrace people from all walks of life, and aren’t afraid to dive head-first into any situation, good or bad, and be the light to those who might need it. You hope that along the way, you inspire others to care as deeply as you do.

So, what's the perfect Sagittarius zodiac jewelry alternative?
Your strong desire to travel often manifests as a constant search for new things to satisfy your natural curiosity. This curiosity means that you’re never bored because you’re always discovering.

_ZODIAC-Sagittarius

Capricorn: December 22 - January 19

Capricorn zodiac jewelry

Our Classic Fortune Locket is level-headed just like Capricorn.

You're responsible, self-controlled and independent. As a Capricorn, you stick to the traditional route and often lead with your head over your heart. Yep, you’re level headed and logical, move on quickly and rely on your experiences to guide you.

Capricorn's Perfect Fortune:

“Life will give you whatever experience is most helpful for the evolution of your consciousness.” - Eckhart Tolle 
WHY?
Capricorn signs know that life can throw some serious curveballs. Sometimes you wake up asking, “Why me?” But you know that you’re only given what you can handle. You also know that you have influence over things that, at face value, might seem like they’re arbitrarily “happening to you.”  Once you realize your power over seemingly random circumstances in your life, you’re suddenly able to move beyond them and move onto the next learning experience.

So, what's the perfect Capricorn zodiac jewelry alternative?
You crave routine and stability in your life. And tradition is a calming grace in your mind, your safe-haven in a hectic world. The classic Capricorn necklace might not capture the subtleties of your celestial makeup, so we’ve picked out the perfect locket for you.

_ZODIAC-Capricorn

Aquarius: January 20 - February 18

Aquarius Zodiac Jewelry: Envelope Locket

Our Envelope Fortune Locket holds a love note from Aquarius to herself.

You're progressive, original and a humanitarian. An Aquarius like you could talk for hours, and maintain a good conversation the whole way through. You’re a deep, philosophical thinker, who sees the world as a place of endless possibilities, and can usually see both sides of any story or argument. You’re passionate and will fight for the causes that you believe in.

Aquarius’s Perfect Fortune:

"Today marks one small milestone in the beautiful journey that is your life.”
WHY?
As an Aquarius sign, you take pride in your love for activism. You’re always looking for the next project and questioning the world in order to create positive change. Aquarians understand that big things take time and you know that not everything can be accomplished in a day. This quote will help ground you, when your passion for helping others becomes overwhelming. Take it as a reminder that the good you have done, no matter how small the action may be, has pushed you toward your ultimate goal of creating honest change.

So, what's the perfect Aquarius zodiac jewelry alternative?
You’re an intellectual, who has a rolling list of ideas, thoughts and solutions in your mind. Sometimes keeping those thoughts private serves you better when you’re still developing them to their full potential. This necklace is perfect for this common Aquarius trait.

_ZODIAC-Aquarius

Pisces: February 19 - March 20

You're artistic, intuitive and wise. As a Pisces, you’re incredibly friendly by nature and love to connect with people in unique ways. You’re not judgmental, by any means, and will always lend a helping hand to others, accepting everyone with open arms.

Pisces' Perfect Fortune:

"Many people walk in and out of your life, but only true friends leave footprints in your heart.” - Eleanor Roosevelt
WHY?
Pisces signs value friends who teach them new things. It can be hard for you when people stay in your life for only a limited amount of time, but as a Pisces, you know that true friends will be there, through thick and thin. You know what it takes to be a good person, and you look carefully for these tell-tale qualities when choosing friend.

So, what's the perfect Pisces zodiac jewelry alternative?
The Flowered Vines Locket necklace is the perfect pieces for Pisces.

_ZODIAC-Pisces

Jewelry is an everyday reminder of who you are, a conversation starter about yourself, and of course, the ultimate form of personalized self expression. Choose wisely.

After all, who needs an arachnid around their neck (ew) when you can just wear a locket that tells people not to get so damn close or you’ll bite them? (We thought we'd close with you, Scorpio.)

Photo Credit: Nick Fedak

Demi Lonergan

Demi is a former Fortune & Frame intern who's currently studying to become a public relations specialist at Marist College. She loves to stay updated on the latest trends and cannot wait to work in New York City one day!






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